I read the Forbes Magazine article on building your own personal brand to promote who you are and what you do. The article describes how it is not a mission statement, but a quick and simple slogan to promote you or your company. For example, Disney is “family fun entertainment” which simply lays out the impression Disney wants to give to potential consumers. It talks about how everyone should have and simple, memorable statement about who you are and lays out 4 steps to determine how to put the statement together.
1. Determine Your Emotional Appeal
Think about your personality and find a way to describe and highlight it.
2. Determine Your Description
Find a word that describes who you are or what you are trying to accomplish. For Disney it’s “family”
3. Determine Your Function
Write down EXACTLY what you do
4. Put It All Together
Combine the previous three together into an effective and memorable statement!